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Explore Our Events, News, & Community Updates

Welcome to MKBC’s Media Center, your go-to destination for staying informed by and connected with MKBC. Here, you’ll find a wealth of information, including the latest news, media features, video highlights, press releases, and more that showcase our ongoing efforts and community impact. For reporters, bloggers, or anyone else seeking updates on our community’s blood supply and/or voluntary blood donation – news, events, inventory needs, and community trends – contact us for additional information.

THE ONLY COMMUNITY BLOOD CENTER SERVING YOUR LOCAL HOSPITALS.

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IN THE NEWS

Miller-Keystone Blood Center’s Media Center!

For journalists, bloggers, and supporters: Your go-to hub for updates on voluntary blood donation—news, events, inventory needs, and community trends. Contact us for additional information.

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Recent Highlights

Blood Center Launches Universal Hero Club

Miller-Keystone Blood Center recently launched its Universal Hero Club, which recognizes and rewards our “O” red blood cell donors and “AB” plasma donors.

The red blood cells from an O-negative donor, and/or or the plasma from an AB (positive/negative) donor can be transfused to anyone in need, regardless of blood type. Additionally, the red blood cells from an O-positive donor can be transfused to any patient with an Rh-positive blood type. These blood and plasma donations are especially important in accident/trauma cases, where there may not be time to identify a patient’s specific blood type.

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Our Universal Hero Club is an
opt-in program; donors are not automatically
enrolled, they must voluntarily join.
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Blood or plasma donors reaching his/her annual commitment receive a special MKBC gift when their pledge is fulfilled. Donors exceeding their annual pledge commitment have the opportunity to earn a $25 e-gift card. x

For additional details or to join our Universal Hero Club, click here.

Northampton County Awards MKBC With Grant For New Bloodmobile

Officials from Miller-Keystone Blood Center (MKBC) and the County of Northampton proudly announce the awarding of a $250,000 grant designated for the purchase of a new community bloodmobile vehicle. The grant presentation took place during a press conference at the Northampton County Court of Common Pleas, located at 669 Washington Street in Easton.

According to Northampton County Executive Lamont McClure, this new partnership between the county and MKBC “has been developed to help address an ongoing blood shortage by increasing donations via blood drives, which have been shown to play a critical role in reaching potential donors.”

Miller-Keystone Blood Center maintains a list of nearly 1,900 community partners that run blood drives throughout the year, with about 283 active donor groups in Northampton County alone. These businesses, churches, and schools play a vital role in providing education and enabling access for those who wish to roll up their sleeves and give the gift of life. During the pandemic, with schools and businesses closed and people staying home, the Blood Center witnessed a severe decline in blood donations through mobile drives. However, moving into the post-pandemic era, there is a shift back to a “mobile-drive culture.”

Rami Nemeh, MKBC’s Chief Operating Officer explained that the Blood Center provides more than 100,000 transfusable blood products to our regional hospitals annually, with 37% of the community blood supply collected at mobile blood drive locations, moving toward a full 40% as we return to pre-pandemic blood drive levels.
“These blood drives take place 7 days per week, 365 days per year at schools, churches, businesses and other organizations throughout our community,” he said, noting that upon its arrival, the new bloodmobile will be added to the MKBC bloodmobile fleet allowing the retirement of at least one of the vehicles which has exceeded its life expectancy.

Nemeh added that “every two seconds, someone in the United States needs blood, and one in seven people entering the hospital will require a blood transfusion. This poses an enormous challenge for community blood centers as we are faced with the ongoing, critical task of recruiting new and additional blood donors, and ensuring that a safe and constant supply of blood products is available for cancer patients, accident victims, premature infants and others in need of lifesaving transfusions at our regional hospitals.”

Mr. Nemeh noted that an additional concern is a generational gap in the mindset of today’s blood donors. In recent years, blood donations in the US from individuals aged 16-18 have decreased by 60%, and those from individuals aged 19-24 have decreased by 32%.

“Nationally, nearly 60% of blood donations come from individuals over the age of 40, and almost 45% are from those aged over 50,” he explained. “Locally, the numbers are even more alarming, as 86% of MKBC’s donor population is over the age of 55. These statistics are concerning, as blood donations from younger generations are pivotal for the stability and diversification of the blood supply.”

“While blood collection from individuals is the primary function and mission of Miller-Keystone Blood Center and is the cornerstone of its reputation, it is the generous financial support of individuals and organizations in our community that allows our facility to function optimally,” added Lina Barbieri, Chief Philanthropy Officer, MKBC. “We are sincerely grateful to the Honorable Lamont McClure, County Council and the residents of the County of Northampton for their partnership and generosity,” said Ms. Barbieri. “This grant in support of a new community bloodmobile demonstrates their commitment not only to Miller-Keystone Blood Center, but to the health and welfare of our entire community.”

The new bloodmobile vehicle is expected to be placed in-service in the Lehigh Valley in mid to late 2025.

For more information on the grant presentation or new community bloodmobile, contact Lina Barbieri, Chief Philanthropy Officer, at lbarbieri@giveapint.org; or for more information on hosting a blood drive at your location, call 800.223.6667 and ask to speak with someone in Donor Relations.

MKBC Announces New Donor Rewards Program

On July 1, Miller-Keystone Blood Center launched its Frequent Lifesaver Club, a new and improved rewards program for our dedicated blood donors.

“Our Frequent Lifesaver Club recognizes and rewards our dedicated donors for saving lives through the generous act of voluntary blood donation,” said Rami Nemeh, Chief Operating Officer, MKBC. “A donor earns points every time they donate. Simply put, the more often someone donates, the more points they will earn.”

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Our Frequent Lifesaver Club is an
opt-in program; donors are not automatically
enrolled, they must voluntarily join by logging
into their online donor portal.
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There are two components to MKBC’s Frequent Lifesaver Club:

  • Rewards Points – Rewards points can be redeemed at any time in one’s donor portal. These points can be exchanged for gifts such as t-shirts or a duffle bag, as well as wide variety of e-gift cards. Bonus point days will also be announced periodically.
  • Club Levels – Club Levels are based on the number of times someone donates over the course of 12 months. The more times one donates, the higher their club level will be. One’s Club Level will determine the value of periodic drawings MKBC announces for valuable prizes, including gift cards, experiences, merchandise and more.

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For additional details, visit GIVEaPINT.org.

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In The News

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